The True Story about Werenbach was created in cooperation with the Swiss watch manufacturer Werenbach. The watches, which are made from Russian rocket material in Zurich, had to be showcased with the use of a photographic work, an animation and an image brochure. The campaign images were to set a counterpoint in which we staged the male watch with a female model. Today, women wear men's watches, ties and suits. Men wear skirts and long hair. The role clichés of the past are increasingly dissolving.